Sunday, 6 December 2009

The Prodigy - Smack My Bitch Up Analysis

The Prodigy released 'Smack My Bitch Up' in 1997 as it was part of their biggest hit album 'The Fat of the Land' which was certified multi-Platinum in five different countries. The single had limited airplay because of its content. The music video was created by the Swedish film and music video director Jonas Åkerlund.

The genre of music: Dance/Trance/ Rave

Genre Characteristics in the music video:
• Scenes at Clubs with flashing lights
• Alcohol abuse
• Drug taking
• Violence

These are often things related with the genre of dance and rave music, as it is seen as music of the 'party scene' which is obviously implied as a drug filled, alcoholic, out of control, fast paced and often violent experience.
Conventions of the music video:
The relationship between lyrics and visuals are often amplified, however they are not illustrated as there is not much vocal in the music due to the particular genre of the music it is, therefore there are not enough lyrics to base the whole video around.

Lyrics:
Change my pitch up... Smack my bitch up
Change my pitch up... Smack my bitch up
Change my pitch up... Smack my bitch up
Change my pitch up... Smack my bitch up
Smack my bitch up
Ahaaaaaa
...Smack my bitch up
Change my pitch up... Smack my bitch up
Change my pitch up...Smack my bitch up

As you can see if the visuals were solely on illustrating the lyrics there would not be enough visuals to create an effective music video as the lyrics are full of repetition. Instead the music video has taken a narrative and concept based structure to portray a typical night out full of violent, drugs, sexual and alcoholic antics. However breaking the stereotype and adding suspension of disbelief, as, at the end of the music video it is revealed that the protagonist of the music video that the audience have been following through over the shoulder shots and point of view camera angles is actually a woman. The traits of the character are often seen as male, as stereotypically it is men that: start fights in clubs, get thrown out of clubs, eat kebabs, dance sexually with women, go to strip clubs, break into cars, start fights with random people, go into the male toilets. These things are all displayed in the music video and help the audience make connotations that the protagonist is a man, however the revelation in the end of the video shows they have been led into a false sense of security.

The music video is fast paced which is typical for the band and the motifs of sex, drugs and dancing are often displayed in their other music videos. Also any changes in pace that appear in the music, happen in the video as it changes pace too. The video has also been cut to the beat and there are added sound effects to help keep the visuals in time with the beat. For example in the beginning of the video sequence, a shower curtain is pulled, a tap is turned on, and a toilet roll is pulled when there is a 'swoosh' sound in the music, this could be described as being Onomatopoeic as the audience know from their own extensive knowledge that a toilet roll being pulled does not make a sound as loud as the video portrays however this particular sounds helps embed into the music and keep in time with the beat. A siren is heard once finished in the bathroom, that fits in time with the music and can also be suggested to help with continuity as this particular person is about to go out and break the law and everything in media is put in or used for a purpose. As the music starts to get quieter the sounds of a stereo is heard as if the protagonist is about to press play on the record that is already playing as once the button is pressed the beat of the track kicks in. The audience could make connotations that this is a reference to 'looking'.

The women in the strip club the protagonist enters convey sexual displays. They have their boobs out and are dancing in an erotic sense. There is a scene where one stripper actually removes her underwear and is naked. The protagonist carries out sexual acts on this particular stripper when they arrive at the protagonists house, again, shots of the stripper naked are shown whilst they carry out sexual activities on each other. This video was often banned on music video channels due to its explicit nature and particular scenes like the ones as afore mentioned.

Over the shoulder shots of the protagonist throughout the video apart from at the end helps the audience feel involved as if we are experiencing exactly what the protagonist is seeing, as it is from the protagonists point of view.

As the crime of drug/drink driving is being committed you can hear a siren of a police car which could be an intertextual reference to realism in society of how too many crimes are being committed at one time for them all to be caught. I feel that realism is the basis of the music video.

The image of the band created in this video is not necessarily a good one. Scenes of drug taking, strip clubs, alcohol, violence, crime and sex, suggests that the band could be heavily involved in these aspects of living. Or on the other hand, it could suggest that the band are in touch with these aspects of society and want to display to the rest of the public that these things actually do happen on a typical night out, and happen by the people that are unexpected to do so. Overall, suggesting that stereotypes are incorrect

The music video always shows that it is from the 90s as there are shots of the protagonist smoking inside a club, when now, it is clear that smoking is not allowed in public places.




Friday, 4 December 2009

Timeline of Music Video

Timeline of Music Video

I have uploaded the flow diagram I have made for the music video.

1st instrumental: 29 seconds
1st verse: 27 seconds

Chorus: 29 seconds

2nd instrumental: 15 seconds
2nd verse: 28 seconds

Chorus: 27 seconds

3rd instrumental: 41 seconds
3rd verse: 29 seconds

Chorus: 27 seconds

4th instrumental: 30 seconds

Total time: 4minutes 40 seconds

DVD Cover For Music Video

Rough First Draft of DVD Cover This is the DRAFT plan of our DVD cover for the music video we will be creating, made by Jamie Brooks.

This will allow the audience to watch the music video and see special features such as: 'the making of'' and an interview with the artist's whose song it is.

After looking at the design of the DVD cover I am not 100% happy with it, as I feel it does not display any of the narrative of the music video, the colours are not eye catching enough and there are no images that relate to the band or the song, therefore I have decided to create my own draft.

Second Draft of DVD Cover

This is the second draft of the DVD cover. Due to the lack of imagery in the first draft, I have decided to include lots of pictures of the band. These pictures give the audience an idea of what the music video will entail. I decided to make a colour scheme of black white and red to make it look organised yet attractive to the eye. However as our video will incorporate lots of scenes of UV lights, flashing lights and bright colours, i think the colour scheme and pictures should be reconsidered so that they are a insight into what the music video is like. After researching into copyright it is evident that images of the band have to be authorised before being used therefore, we will have to re-draft the cover and take our own pictures that relate to the music video.




Thursday, 3 December 2009

StoryBoard Draft






This is the storyboard we have created as a group. We used pictures found on google as we could not get pictures from the locations we will be filming at, due to severe weather conditions.

The Verve

The Verve.

The video I will be analysing is 'Drugs Don't Work,' the song is featured on their third album, Urban Hymns. It was released on September 1, 1997 as the second single from the album, charting at number 1 in the UK Singles Chart, becoming the band's most successful single in the UK.

The lead singer of the band, Richard Ashcroft wrote the song in early 1995. In an interview at the time it was released Ashcroft related the lyrics to his drug usage he stated that 'They make me worse, man. But I still take 'em. Out of boredom and frustration you turn to something else to escape.'

The music video of the song was directed by Andy Baybutt. According to 'wikipedia' the video begins with: references to The Verve's earlier work. The band appears in the same formation and clothes as they did at the end of the video for "Bitter Sweet Symphony". The cover of the machine on the front of the album No Come Down also appears briefly. The band turns around a corner and walks over to a vending machine called "Feelings." This refers to the song "Life's an Ocean" from their second album, A Northern Soul, where Ashcroft sings, "I was buying some feelings from a vending machine" (the same vending machine is also seen on the back of that album). The rest of the video shows, partially in black and white, the band playing the song indoors. The video ends with a piece of burning wood, with the words 'Urban Hymns' written on, floating on water.

The Streets



The first video i will be looking at is 'Blinded by the Lights.'

The song is from the album: A Grand Don't Come for Free
Label: Vice Records
Director of the video is: Adam Smith

Mike Skinner is waiting to meet his girlfriend at a wedding reception, but she is late and he is getting irritated. He starts pounding the booze and other intoxicants to a point where reality disappears.

Genre Characteristics:

This particular song by the streets has elements of the dance genre in, therefore this is portrayed in the video with the use of a close up of mike skinner on the dance floor with an out focused background and flashing lights to show he is at a party, and the closeup helps you make connotations that he is on drugs and is tripping as the out focused background is his point of view. Most videos of the dance music genre have an element of partying in them, either it is a club in Ibiza or a house party; dance music videos are able to focus on one individuals experience at a particular party, through use of out focus/in focus, lighting, and camera angles and movement.

Alcohol, cigarettes and drugs, are props used throughout this video, these items happen to appear a lot in dance music videos, as they are linked with the party lifestyle. The importance of them in this video, is that through use of camera shots and movements, and editing transitions such as: slow motion and jump cuts, you are able to see the effects these substances have on an individual which happens to be the protagonist in the music video and the front man of the streets Mike Skinner.

There is also a build up to a fight at the end, which is associated with the 'grime' music genre, and as Mike Skinner is an MC, his music is often associated with this genre. The fight is between all men at a wedding reception, and a close up of a bloody face, is the last shot of the video.The reasons you can make connotations that a fight is linked with the genre of grime, is because the people that make grime music are often stereotyped as 'thugs' who cause trouble, or are in a gang, and usually working class, so they may live on a council estate, and they're lyrics are often about violence and crime and contain swearing and slang.

The relationship between lyrics and music with visuals:

There is dialogue at the beginning with no music playing, by the protagonist as he is on the phone to his girlfriend, the phone plays a vital part in the narrative as it shows you the name of his girlfriend 'Simone' and where they are supposed to meet 'in the corner' this is important as he doesn't end up meeting his girlfriend. The lyrics and the visuals are closely linked, as he states he 'no reception on the phone' which we have early connotations of due to the fact his phone cuts off when he is trying to talk to his girlfriend. When he says 'people keep pushing me' the camera movement tracks the protagonist being pushed. He is holding a pill as he describes what the drug looks like, 'these look well spekley, a bit green and blue' without the visuals from the music video you wouldn't necessarily understand what the artist is talking about.

You can make connotations that the protagonist is anxious as he states, 'i wish the bouncers would go away' and then there is a shot of children under a table holding a video camera, which could suggest that the bouncers aren't really watching him, its just children and the other people at the party, but he is nervous because he knows he is doing something wrong.

When he talks about the taste of the drugs a close up shot of him taking the drug is shown, and as aforementioned without the visuals the audience would not necessarily know what he is talking about.


The protagonist then walks to the entrance of the party and the lyrics 'i hate coming to the entrance, just to get bars on my phone' are followed, which helps the audience understand what the visuals are supposed to be, as the camera shots are mainly mid- close up shots of the protagonist so you don't really get an establishing shot of his surroundings, the lyrics help with this causing a smooth narrative flow.

'Where are you and Simone' is the lyrics used to correspond with the visuals of the protagonist's girlfriend in a cloakroom with another man, the audience can make connotations that the characters are having an affair, as we know the man is the protagonists friend, as he receives a text message from the protagonist.

The lyrics and visuals correspond with each other when the protagonist is stood at a bar and the lyrics: 'brandy or beer. waters a good idea, i wish the bar lady would appear; and come serve over here' follow, to show that the protagonist is waiting to be served. A jump cut to the protagonist walking down the corridor with the camera tracking him, show that he is sweating and looks like he has taken drugs yet the lyrics are 'I'm still not feeling anything, this has got to be a dud' this is to show the characters mental state, as people are often in denial of how 'trashed' they are when they have taken intoxicants. The camera is tracking at a slow pace, so it looks like the character is walking in slow motion, then there is a jump cut to another male character who has been along side the protagonist taking drugs, with a point of view shot, to show what the protagonist is now seeing. The characters seem to be having a conversation however it is unclear, due to the tracking and camera shots used to show the mental state of the two characters, yet they continue to take more drugs.

The lyrics and the visuals become ironic, when the protagonist enters the bathroom in which his girlfriend is in the next cubicle with his friend, 'these toilets are a piss take, Que's bigger than the door...glad I'm not a girl in this place, they'll be here till dawn' Simone then leaves with the man she was with in the next cubicle, and the protagonist continues to take more drugs, the lyrics are: 'maybe i shouldn't have done the second one, i feel all fidgety and warm' this shows the effect of drugs, and how you do not know when to stop, once you are under the influence.


'Everything in the room is spinning' this is in relation with the visuals of the protagonist being tracked in a circle, with flashing lights in the background, as their has just been a jump cut from the toilet he was in, to the dance floor he is now on. He face is sweaty, and he is pasty, which shows his mental state. The lyrics then continue to be in relation with the visuals of the protagonist 'tripping out' the camera movement continues to track the protagonist in a circle motion, there is then a jump cut to shots of other people at the party watching the protagonist, and talking about the state he is in, a fight then breaks out once there are no more lyrics and just a beat is playing, that has been continuous throughout the song, which then fades out, and a close up of the protagonist bloody face is shown, you can make connotations that the music fading out signifies the end of the night out, and how it has ended badly due to the drugs taken.


There are lots of close-ups of the artist, including tracking and extreme close ups, however he is not portrayed with star image motifs, the audience witness his experiences with drug takings and how they effect him at a wedding reception, therefore you do not think of this artist to be a 'star' but more like a working class man, who takes drugs and is involved in fights.

The music video is a mixture of both narrative-based and concept-based, as the instances of shots of drug takings, and fights allow the concept of drugs to be explored, however the fact he has no signal on his phone at the beginning and throughout and he is trying to get hold of his girlfriend, yet she is at the same party, just with another man, creates a narrative flow and allows the audience to understand the purpose of each character.






Music Video Conventions

I have decided to look indepth at three music videos that display the same narrative as the song I have chosen, 'Breakdown'. The videos I have decided to look at are:

The Streets, Blinded by the Lights

Prodigy, Smack My Bitch Up

The Verve, Drugs Don't Work

I know that these videos are mainly about drug useage, however i felt that the lyrics from the song I have chosen are ambiguous and can be related with the themes and coventions found in all three of these music videos. I also wanted to see how the director uses camera shots and mise en scene, to make the audience feel that they are under the same drug influence as the protagonist is. I also wanted to analyse the use of lighting and how it is effective in developing the narrative, and how the sound is edited in time with a moving image and what message is being portrayed to the audience with these two coventions being in transition with each other.

Wednesday, 2 December 2009

The Wild Eyes Band


The Wild Eyes are a three piece band from Cape Town, South Africa, formed in June 2004. They currently live in London, England.They released a full length debut album titled: Our Love has a Special Violence in 2005 on OMTD Records which according to GarageBand.com was a 'remarkable collection of ten songs that pentrate to the very core of electrifying danceable pop.' Songs that were most successful on the album were 'Valley of the Snake' and 'Breakdown' as well as:
1. Christmas in Berlin
2. Midnight Pet
3. Kali Cola
4. Disko Inferno
5. Valley of the snake
6. Flamingo Drive
7. Breakdown
8. Walkie Talkie
9. My Scalpel Valentine
10. O Maria

Members of the band include:
Gareth Dawson
(bass, backing vocals )
Len Cockcraft
(Drums)
Nikhil Singh
(vocals, synth, guitar; )

Chosen Song

After much research my group and I have decided to create a music video to the song 'Breakdown' by the Wild Eyes. We wanted the video to have a narrative, so decided to anaylse the lyrics, to see what we could interpret into our version of the song's music video.

The lyrics are as follows:

saw you at the drugstore you were bleeding from your ear
you had a breakdown
breathing in the cold on the side of the road
you had a breakdown
what you gonna do when the lights go out?
don't have a beakdown
you know that I could never ever stand it
everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it

(fast paced action here, such as strobe lights and people dancing in clubs to portray the breakdown of a teenage girl and how this breakdown can be both emotional and physical.)

no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

banging down doors just before dawn
you had a breakdown
bloodstained tissues pink pills in your purse
you had a breakdown
hearing teardrops fall on an international call
it was a breakdown
oh you that I could never ever stand it
everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

dancing on the tables but dying in the hall
you had a breakdown
you were moving so fast that it just couldn't last
you had breakdown
milkshake years and my sobbing in your ear
it was a breakdown
aw you know that I could never ever stand it
everytime you have a breakdown

so I said:
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it
no no no no no no never again
when you break it I just can't take it

Wednesday, 28 October 2009

Songs for Music Video



The best band I have found so far, who are usigned, and I enjoy their music are:
Fenech-Soler. Their sounds are of the rock/electro genre, and I feel that this could make goood music video material.

Tuesday, 27 October 2009

Songs for Music Video Coursework

Task: To find two music choices that would be suitable for a music video, making sure the artist is unsigned and the song is copyright free.

I found a song by the up and coming band Bombay Bicycle Club, it states on their myspace that they are unsigned therefore I think that it is copyright free. http://www.myspace.com/bombaybicycleclub



Another song i thought that might be suitable, and if me and my group wanted to go down the lines of making a 'dance video' including shots of clubs and crowds dancing rather then groups playing musical instruments was this by producers Kilkz and Danja called break through.
http://www.myspace.com/klikz.and.danja


I came across a slow song by Gabrielle Aplin that may be suitable for my music video. I think if I choose to use one of her songs the video would have to have a narrative, and someone would need to mime the lyrics, again this act is unsigned therefore I think the songs are copyright free.
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=411960393


Another slow song I found was that of Chase Coy http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=411685038

Others that could be used:
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=166706645
Lauren Mason... http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=131842603
Foals (not sure whether material is copyright free) http://www.myspace.com/foals
Futures... http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=8430636
Elviin... http://www.myspace.com/elviin (not sure whether material is copyright free, but the song 'in colour' would be good for my idea of the change of time throughout the video)

To come to a conclusion myspace seems to be the best medium to find unsigned acts and copyright free music, so i will continue my search on there before finally deciding on what song to create a music video too.

Wednesday, 9 September 2009

Music Video

Task: To find a music video that changed music videos in some way.
The video i have found is 'Stan' By Eminem. It is one of the 50 most shocking music videos according to http://www.gigwise.com/article.php?id=47455ℑ=10
who state: It is 'A literal visualization of Eminem's infamous song, it tells the turbulent tale of Stan, his pregnant wife (Dido) and his infatuation with Eminem. The video ends with Stan driving his car off a bridge with his wife in a trunk. The broadcast version of the video unsurprisingly edited out footage of Dido bound and gagged in the trunk and bleeped out the countless swear words and vicious lyrics like “slit her throat”.'

This video is shocking as it showed scenes of domestic violence, drink driving, and obviously the big finale at the end where 'stan' drives his car off a bridge with his girlfriend trapped in the boot of the car which kills them both. However even with this obsence material in it, it was never banned on MTV there were bits cut out of it and swearing was censored.

I have found the full version on youtube: