Research into Magazine Adverts

Another coursework task set out was to create a Magazine advert, which should be suitable to be included in a music magazine. After researching into the most popular music magazines currently, I found that NME was a big contender. With its outstanding front covers and up to date news about new artists and bands, it was no shock that the NME was a popular music magazine. Its logo 'first for music news' describes its aim. I looked inside and found that articles advertising music, or bands included: - Bold Title - Huge picture that links with the record being advertised - A Band Logo with an image or in a unusual font - Subtitle - Small text explaining what is being advertised - Logo of where the record will be sold e.g. HMV - A website link of band for more information The front cover of NME is almost like the biggest advert the magazine portrays as it is persuading potential audiences to purchase it over other music magazines. Here is an example of a NME Front Cover that advertises an interview with the rap artist Jay-z.

Q Magazine Q magazine is inventive, insightful, irreverent, the UK’s biggest selling music magazine according to greatmagazines.co.uk. Its recent article see's Paul McCartney on the front cover, with a Paul McCartney 'special' inside. The format of the magazine is similar to NME with a bold logo in the left hand corner a subtitle and a eye-catching image on the front cover, however Q magazine adopts a more simplistic attempt as there is hardly any writing on the front cover, with the picture being the main focus rather than the headline. Also there is a quote in bold that is a taste of what is to come from the interview featured.

After researching into popular music magazines, we felt that our target audience for our music video and the target audience's Q and NME magazines are aimed at were slightly different. This was due to the protagonist used and the narrative featured in our music video is a stereotypical representation of youth culture, we felt that the magazine's were aimed at varied audience, including youth culture, but that may not have been the magazines main focus, especially with Q magazine as their front cover features Paul McCartney who is an older artist that older people such as educated adults 30 + may be more interested in, rather than youth aged between 16 to 25. Therefore I felt our magazine advert, would fit more appropriately inside NME magazine rather than Q magazine. This was also due to the genre of the song 'Breakdown' By the Wild Eyes came under. I felt it could be classed as indie/ soft rock, and the NME magazine includes this genre of music, as recent artists that have featured on their front cover are: Florence and the machine and other artists featured in recent magazines are Marina and the diamonds, Bombay Bicycle Club, The Klaxons. I felt these bands are closely related to the Wild Eyes in terms of genre.